| 2023 | Jagdish N. Sheth - Editorial Article |
| 2021 | S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj and Rodrigo Guesalaga - "New product introductions for low-income consumers in emerging markets." |
| 2020 | Neil A. Morgan, Kimberly A. Whitler, Hui Feng, Simos Chari |
| 2019 | Mark Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau, Martin Spann |
| 2018 | Rajan Varadarajan |
| 2017 | Tuck Siong Chung, Michel Wedel, Roland T. Rust |
| 2016 | Thorsten Hennig-Thurau, Caroline Wiertz, Fabian Feldhaus |
| 2015 | Terry Clark, Thomas Martin Key, Monica Hodis, Daniel Rajaratnam |
| 2014 | Frederick E. Webter, Jr. |
| 2013 | Richard P. Bagozzi |
| 2012 | Shelby D. Hunt |
| 2011 | Jason Flores |
| 2010 | Sridhar N. Ramaswam, Rajendra K. Srivastava, Mukesh Bhargava |
| 2009 | Venkatesh (Venky) Shankar, Manjit Yadav, Rajan Varadarajan |
| 2008 | V. Kumar, Morris George |
| 2006 | Tom J. Brown, Thomas E. Barry, Peter A. Dacin, Richard F. Gunst |
| 2005 | Rebecca J. Slotegraaf, Peter R. Dickson |
| 2004 | Thomas A. Burnham, Judy K. Frels, Vijay Mahajan |
| 2003 | Roger J. Calantone, Jeffrey B. Schmit |
| 2002 | Peter R. Dickinson, Paul Farris, Willem J. Verbecke |
| 2001 | Christian Homburg, Ove Jensen, John Workman, Jr. |
| 2000 | William E. Baker, James Sinkula |
| 1999 | Roger A. Kerin, Raj Sethuraman |
| 1998 | B. Jaworski, A. Kohli, Ajay Menon |
| 1997 | Sundar Bharadwaj, Roy Howell, Anil Menon |
| 1996 | Steven P. Brown |
| 1995 | Kunal Basu, Alan s. Dick |
| 1994 | Leonard L. Berry, A. Parasuraman, Valerie A. Zeitham |
| 1993 | Robert A. Peterson, William R. Wilson |
| 1992 | Jagdip Singh |