"AI credibility and psychological ownership of AI: A conceptual framework"
Abdul Wahid Khan, Indian Institute of Management Indore, India
Abhishek Mishra, Indian Institute of Management Indore, India
"A conceptualization of self-deprecation – an unconventional advertising tool”
Vaishnavi Kale, IE Business School, Spain
"Synesthetic Customer Experiences"
Kane Koh, The University of Melbourne, Australia
"Shifting the Paradigm of Customer Loyalty Programs Towards Sustainability: A Synthesis of Literature and Guiding Framework"
Nicole Moch, University of Muenster, Germany
“Conceptualizing Coping Capital”
Vikram Kapoor, University of Limerick, Ireland
Russell Belk, York University, Canada
“Ecosystem Alignment around Customers”
Fares Georges Khalil, Hanken School of Economics, Finland
Kristina Heinonen, Hanken School of Economics, Finland
“Customer Experience in Access-Based Services: A Conceptual Framework and Implications for Research”
Dhrithi Mahadevan, Indian Institute of Management Bangalore, India
“Re(de)fining Dual-Process Models of Information Processing using Affective-Cognitive and Conscious-Unconscious Dimensions”
Priya Narayanan, Indian Institute of Management Ahmedabad, India
Arvind Sahay, Indian Institute of Management Ahmedabad, India
“Corporate Sustainability (CS) and Firm Performance: A Systematic Review and Topic Modeling Approach”,
Youngtak M. Kim, University of Georgia, USA Sundar Bharadwaj, University of Georgia, USA
“AI-enabled marketing capabilities: an exploration through the hierarchy of operant resources (HOR) perspective”
Kerry Manis Texas Tech University, USA
Sreedhar Madhavaram, Texas Tech University, USA
“Demand Spillover of Add-ons: The Role of Network Homogeneity” Pallav Routh, University of Texas at San Antonio, USA Richard Gretz, University of Texas at San Antonio, USA Daniel Kaimann, University of Paderborn, Germany
“Conceptualizing Service Exclusion through Service-Dominant Logic”, Sajith Siriwardana University of Tasmania, Australia“Social Media as a Barrier to Consumer Related Behavior”
Libby Carter, Coventry University
Lara Spiteri Cornish, Coventry University
Edward Turner, Coventry University
Nigel Berkeley, Coventry University
“Predicting Health Discounting Behavior: The Role of Resource Slack”
Sarah Lord Ferguson, Simon Fraser University
“The Social Construction of Mythologies”
Sarah Grace, University of Arkansas
“Are all Service Offerings Alike? A Service Offering Framework”
Stephen Hampton, Wichita State University
Lisa K. Scheer, Ph.D., University of Missouri
“Designing Transformative Services for Refugees”
Amir Raki, The University of Manchester
Abdullah Demirel, University of Massachusetts Amherst
A Brand-New Examination of Consumer Behavior of Voluntary Simplifiers: A Conceptual Framework
Yves Dupuis, Concordia University
A Framework for the Consideration of Consciousness in Marketing Research
Eriksson, Lulea Tekniska Universitet
Christine Pitt, Kungliga Tekniska Hogskolan
Andrew Flostrand, Lulea Tekniska Universitet
Emily Treen, Simon Fraser University
In the Company of Friends – Impacts of Antecedent Friendship Among Entrepreneurial Partners, a Heuristics and Biases Based Analysis
Niusha Jones, University of North Texas
Choice Androgyny
Loyalty Program in Theory and Research: A Conceptual Model of Loyalty Program Effectiveness
Jisu J. Kim
University of Washington
Frontline Knowledge Networks in Open Collaboration Models for Service Innovations
Ozlem Ozko
University of Melbourne
Idiosyncratic Commitment Effect: Early Experience to Usher in Commitment in Firms
Shashank Vaid
University of Houston
Innovation as Emergence: Decomposing the Institutionalization Process Claudia M. Vaughan
University of Hawai‘i at Mānoa
The Extended Self, Product Valuation, and the Endowment Effect Daniel Villanova
Virginia Tech