Rebecca Slotegraaf | The Sheth Foundation

Biography

Rebecca Slotegraaf is the Associate Dean for Research and Neal Gilliatt Chair and Professor of Marketing. Her research focuses on understanding when new product introductions, environmental sustainability, and brand strength influence a firm’s financial returns and competitive advantage. She has published in numerous top-ranked marketing and management journals, including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Organization Science. Her research was a finalist for the Jan Benedict Steenkamp Award for Long-term Impact and earned the Jagdish N. Sheth Award. She currently serves as an Associate Editor for the Journal of Marketing and the Journal of Marketing Research and serves on the Editorial Boards of five other top-ranked journals. She also served as an Associate Editor for the 3rd Edition of the PDMA New Product Management Handbook. Professor Slotegraaf has taught at the undergraduate, MBA, and PhD levels, and received the Indiana University Trustees Teaching award in 2014 and 2018. She also received an innovative teaching award from the Kelley School of Business in 2008. Professor Slotegraaf has worked with several companies and builds her insights from work across several industries, including automotive, consumer durables, fast-moving consumer goods, high-technology, and pharmaceuticals

Education

PhD, University of Wisconsin
MSM, Purdue University
BBA, Grand Valley State University

Publications

Slotegraaf, R. J. (2021). Paving a Path for a Post-COVID Innovative Environment. Journal of Product Innovation Management, 38(2), 238-241.
Das, G., Jain, S. P., Maheswaran, D., Slotegraaf, R. J., and Srinivasan, R. (2021). Pandemics and Marketing: Insights, Impacts, and Research Opportunities. Journal of the Academy of Marketing Science, 49, 835-854.
Ho-Dac, N. N., Kumar, M., and Slotegraaf, R. J. (2020). Using Product Development Information to Spur the Adoption of Continuous Improvement Products. Journal of the Academy of Marketing Science, 48(6), 1156–1173.
Boyd, D. E., Kannan, P. K., and Slotegraaf, R. J. (2019). Branded Apps and Their Impact on Firm Value: A Design Perspective. Journal of Marketing Research, 56(1), 76-88.
Kim, Y., and Slotegraaf, R. J. (2016). Brand-Embedded Interaction: A Dynamic and Personalized Interaction for Co-Creation. Marketing Letters, 27(1), 183-193.
Wu, Q., Luo, X., Slotegraaf, R. J., and Aspara, J. (2015). Sleeping with Competitors: The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration. Journal of the Academy of Marketing Science, 43(4), 490-511.
Mahr, D., Rindfleisch, A., and Slotegraaf, R. J. (2015). Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-solving Styles. Customer Needs and Solutions, 2(3), 209-221.
Olsen, M. C., Slotegraaf, R. J., and Chandukala, S. R. (2014). Green Claims and Message Frames: How Green New Products Change Brand Attitude. Journal of Marketing, 78(5), 119-37.
Mishra, S., and Slotegraaf, R. J. (2013). Building an Innovation Base: Exploring the Role of Acquisition Behavior. Journal of the Academy of Marketing Science, 41(6), 705-721.
Slotegraaf, R. J. (2012). Keep the Door Open: Innovating Toward a More Sustainable Future. Journal of Product Innovation Management, 29(3), 349-351.

Awards & Honors

Finalist, Jan Benedict Steenkamp Award for Long-term Impact, International Journal of Research in Marketing, 2019
Doctoral Student Association, Exceptional Inspiration and Guidance Award, 2017
Trustees Teaching Award, Indiana University, 2018, 2014 (winner), 2013 (finalist), 2008, 2009, 2011 (nominee)
PDMA Research Competition, Award Winner, 2012, 2013
AMA-Sheth Doctoral Consortium, Faculty Fellow, 2008, 2010, 2012, 2016-2021
PDMA-UIC Doctoral Consortium, Faculty Fellow, 2011
Innovative Teaching Award, Kelley School of Business, 2008
American Marketing Association Doctoral Consortium Faculty Fellow, 2008
Faculty Research Award, Kelley School of Business, 2007
Marketing Science Institute Young Scholar, 2007
3M Research Scholar, Kelley School of Business, Indiana University, 2005, 2006
3M University Relations Faculty Grant, Indiana University, 2005, 2006
Jagdish N. Sheth Award for the Best Paper, Journal of the Academy of Marketing Science, 2004
AMA Doctoral Consortium Fellow, 1999

Denish Shah and Rebecca Slotegraaf Appointed Board Members

May 5, 2026

The Sheth Foundation is pleased to announce the appointments of Dr. Denish Shah and Dr. Rebecca J. Slotegraaf to its…