University of Arizona
Linda Price joined the Sheth Foundation Board in 2014 and is currently the Underwood Family Professor of Marketing at the University of Arizona.
There, her research focuses on Social Context of Marketplace Behaviors and Consumers’ Emotions, Imaginations, and Creativity.
She previously held academic positions at University of Nebrask, Odense University in Denmark, University of South Florida, University of California Irvine, University of Colorado Boulder and University of Pittsburgh.
Price received her B.A. with Honors in International Studies and M.B.A. (concentration in marketing & finance) from the University of Wyoming. She received her Ph.D. in Business Administration from University of Texas Austin. Price is actively involved in a variety of academic associations, including Association for Consumer Research (President Elect, 2013), American Marketing Association, (Academic Council, 2012-2015) and Consumer Culture Theory (Advisory Council, 2011-2013 & Conference Co-Chair, 2013).
Consumer Behavior SIG Lifetime Achievement Award, American Marketing Association, 2015
Cutco/Vector Outstanding Marketing Educator of the Year (for Life-time Contributions to the Marketing Field), Academy of Marketing Science, 2013
College of Business Distinguished Alumni Award, University of Wyoming, 2013
College of Business Administration Seacrest Fellow, University of Nebraska, 2004
Nathan J. Gold Distinguished University Professorship, University of Nebraska, 2003
E.J. Faulkner CBA Distinguished Professorship, University of Nebraska, 2000
Doctoral Consortium Fellow, American Marketing Association, 1980
Competitive Debate Academic Scholarship, University of Wyoming, 1971-1974