Colorado State University
Kelly Hewett is Professor and Chair of the Marketing Department at Colorado State University. Prior to joining CSU, she was the Reagan Professor of Business at the University of Tennessee’s Haslam College of Business, and prior to that, she worked at Bank of America, where she was a senior vice president in the firm’s corporate marketing group. Previously, she had a 10-year academic career, and also held prior positions in international marketing and marketing research. Kelly’s research has been published in the Journal of Marketing, the Journal of Marketing Research, the Journal of International Business Studies, the Journal of the Academy of Marketing Science, the Journal of Retailing, the International Journal of Research in Marketing, among others. She serves as Associate Editor of the Journal of Marketing, the International Journal of Marketing Research, and the Journal of Retailing. She has served as a Corporate Trustee for the Marketing Science Institute, and as a member of the boards for the AMA’s Marketing Strategy and Global Marketing Special Interest Groups.
Welden, Roman, Kelly Hewett, Kiwoong Yoo, Michael Haenlein, Keith Marion Smith, Koen Pauwels, P.K. Kannan, and John Hulland, “Leveling up retail: How retailers and brands thrive in the video game ecosystem,” Journal of Retailing, forthcoming: https://authors.elsevier.com/a/1lDg%7E56V5Lm4y
Saljoughian, Mohammed (Mike), Kelly Hewett, Harald van Heerde and William Rand (2025),“How Firms Can Steer Social Media Conversations,” Journal of Marketing Research, forthcoming (doi.org/10.1177/00222437251329).
Haenlein, Michael, Kelly Hewett and Kiwoog Yoo (2025) “A Whole New World: Charting Unexplored Territories in Consumer Behavior Research with Generative Artificial Intelligence,” Journal of the Academy of Marketing Science, forthcoming.
Welden, Roman, Kelly Hewett, Michael Haenlein, Keith Smith, and John Hulland (2025), “Quest for Insights: Leveraging Data from the Video Game Ecosystem in Marketing,” Journal of the Academy of Marketing Science, forthcoming (https://doi.org/10.1007/s11747-024-01074-1).
Haenlein, Michael, Kelly Hewett, and Kiwoong Yoo (2025), “The Magic, Challenges, and Potentials of Large Language Models: Comments on ‘AI and the Advent of the Cyborg Behavioral Scientist,’” Journal of Consumer Psychology, 35, 297–315.
The Chancellor's office notified us earlier today that the UT Board of Trustees has officially approved Dr. Kelly…
Read more →The AMA is thrilled to announce that 4 new members will join the Academic Council in July 2024! 👏 Kelly Hewett…
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