Georgia State University
Dr. Shah is the Kenneth L. Bernhardt Distinguished Department Chair and Barbara and Elmer Sunday Professor of Marketing at Robinson College of Business, Georgia State University. He also serves as the Executive Director of the Marketing RoundTable, Founding Director of the Social Media Intelligence Lab, and Adjunct Professor at the Institute for Insight at Georgia State University.
His research broadly focuses on topics related to customer management strategies, data and/or technology-mediated marketing, and the societal impact of marketing. His research has been published in top journals, including the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, and Sloan Management Review, among several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.
Dr. Shah’s research has been a finalist or winner of several best paper awards (including the MSI Paul Root Award, ISMS Practice Prize Award, and the Robert D. Buzzell MSI Award) and three dissertation-based awards. He is a 2015 MSI Young Scholar and has been voted as a ‘top professor’ several times by his students. In 2018, he was awarded the Varadarajan Award, which recognizes a top marketing professional worldwide each year for their overall impact on marketing strategy and research within 10 years of receiving their doctoral degree. He contributes his marketing expertise regularly to media and has been featured by outlets such as NPR, USA Today, BBC, Newsweek, and AJC.
Dr. Shah holds a Ph.D. in Marketing from the University of Connecticut, USA, an MBA from Ecole des Ponts Business School, France, and a Bachelor of Engineering degree from Mumbai University, India. He serves on the Executive Advisory Board of AMA Atlanta and the Board of Trustees of SMILE (a non-profit working with underprivileged women and children in India).
